I just gave your name to another friend who started a practice before me but could use your brain power for help with creative marketing! I’m one month into my new practice and things are going SO well. I’ve gotten a ton of traction on my Psychology Today post and currently am full with a waiting list! Thank you again for all the tips and guidance – it made a huge difference in my confidence to go forward.

Helene’s expertise and creativity have been invaluable to me.  She brilliantly helped me clarify my vision, define my strengths, and develop a brand that expresses who I am.  At the time I started working with Helene, I didn’t have a website or any marketing materials.  I now have a beautiful website and materials I’m proud to share.  Helene is a clear communicator and an expert in healthcare marketing.  She is encouraging, efficient, focused and organized.  I will continue working with Helene on refining my strategies and enhancing what we have implemented so far. 

Helene came along in my business life just in time to save it.  I was a typical doctor who was too busy taking care of patients to take care of the business.   Helene helped me to assess my values and learn how to integrate them into the process of hiring staff, marketing and managing all the non-clinical aspects of my busy group practice.  Her good humor, astute observations and business savvy helped me develop business skills that now match my clinical skills.  I now feel confident and successful both as a clinician and as a business owner.  Helene ought to be required graduate training for any doctor who plans to build a private practice!

I was very lucky to meet Helene just at the opportune time in my career! She really helped me recognize my strengths and craft a personal vision. I was able to grow my practice almost overnight into a thriving full time private practice. Without Helene’s aid and feedback I think my approach would have been far less focused and meaningful, and she has saved me countless money and wasted time in the process. Helene is a pro in helping you figure out how to identify what you want, who you are, and then be able to articulate and demonstrate that in very tangible ways. After working with Helene I was able to quickly create a website that I am very proud of, one that new patients and professionals tell me stands out from other therapists’ websites.

My experience with Helene has been excellent. She is conscientious, organized, creative, and professional. Because she is a great listener and very quickly understood the nature of my business and the industry itself, her redevelopment of our image and website accurately expressed who we are as a company. She has been instrumental in communication with clients and staff to improve processes and plan growth. She has become a trusted advisor and friend!

Changing careers or revising your business are daunting life challenges.  You need someone to help interpret your vision, create a strategic marketing plan and offer skillful advice during this process.  Helene has helped me on this journey, has been a source of inspiration and has provided a wealth of business information.  If you are looking for a solutions partner, I highly recommend Helene Sobin!

Helene illuminated our need to strengthen our brand and community identity and designed effective action steps we could begin taking immediately. Her thorough analysis was informed by multiple sources and her very personable style elicited valuable input from both internal and external stakeholders. She showed us existing gaps in our messaging and the contributing factors. Helene grasped the complexity of government and community-based service delivery constraints and tailored her recommendations accordingly. As a consultant, she was very responsive, accommodating, and her professional final report continues to guide our work almost two years later. I highly recommend her work!

Our optometric practice was in dire need of a marketing face lift. We immediately liked Helene’s discerning and common sense approach. Helene was able to understand both the large and small picture, and uses her creative and logical talents to suggest plans to maximize our marketing efforts. Helene is thorough, consistent, upbeat and supportively honest. She concentrates on how best to represent your business while working closely with you to identify and address your needs. She encouraged us to stay true to “our voice” and core values. We have continued to call on her for ongoing marketing support.

Helene Sobin brings an amazing amount of marketing and marketing research expertise to any project or organization. With that talent comes new perspectives on how to plan, implement, and assess marketing strategies and tactics. For Helene, the bottom line is always data-driven decisions. She’s an expert at using proven research techniques to gather the type of information that will help any organization (or individual) target the correct audience with the appropriate and relevant message.

We invited Helene to speak to a RAMAC marketing group in December and we were planning to skip the meeting in January, but Helene was such a hit that those in attendance asked that she come back in January and keep talking!! How’s that for audience feedback. Helene did an outstanding job of discussing marketing strategies that fit companies both large and small, as well as “How to market yourself”. I have recommended her to many other groups and companies.