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We help physicians and therapists
attract new patients, improve
their bottom line, and work
smarter – not harder.

Under the leadership of Helene Sobin, MBA, a 20-year veteran in the healthcare marketing field, we deliver customized strategies that meet the needs of YOUR practice.

We specialize in bringing creative insights to your practice. We help you define your ideal patient and communicate your message in a way that will resonate with the right patients to successfully position you for growth. We take the time to understand your goals and priorities, resulting in effective, targeted marketing and business strategies that are realistic and sustainable.

Call today for a complimentary 30-minute consultation: (262) 496-8837.

Invest in yourself and your practice!

  • what our clients are saying

    We invited Helene to speak to a RAMAC marketing group in December and we were planning to skip the meeting in January, but Helene was such a hit that those in attendance asked that she come back in January and keep talking!! How’s that for audience feedback. Helene did an outstanding job of discussing marketing strategies that fit companies both large and small, as well as “How to market yourself”. I have recommended her to many other groups and companies.
    Carol BarkowDirector of Community PartnershipsRacine Area Manufacturing and Commerce (RAMAC)
    My experience with Helene has been excellent. She is conscientious, organized, creative, and professional. Because she is a great listener and very quickly understood the nature of my business and the industry itself, her redevelopment of our image and website accurately expressed who we are as a company. She has been instrumental in communication with clients and staff to improve processes and plan growth. She has become a trusted advisor and friend!
    Gary E. Schaffel, M.D.Forward Focus Concierge MedicineLake Forest, IL
    Changing careers or revising your business are daunting life challenges.  You need someone to help interpret your vision, create a strategic marketing plan and offer skillful advice during this process.  Helene has helped me on this journey, has been a source of inspiration and has provided a wealth of business information.  If you are looking for a solutions partner, I highly recommend Helene Sobin!
    Margot Andersen, MSW, RYT Creating ResilienceGlenview, IL
    I was very lucky to meet Helene just at the opportune time in my career! She really helped me recognize my strengths and craft a personal vision. I was able to grow my practice almost overnight into a thriving full time private practice. Without Helene’s aid and feedback I think my approach would have been far less focused and meaningful, and she has saved me countless money and wasted time in the process. Helene is a pro in helping you figure out how to identify what you want, who you are, and …
    Dr. Rebecca SachsLicensed Clinical PsychologistCBT Spectrum, New York, NY
    Helene illuminated our need to strengthen our brand and community identity and designed effective action steps we could begin taking immediately. Her thorough analysis was informed by multiple sources and her very personable style elicited valuable input from both internal and external stakeholders. She showed us existing gaps in our messaging and the contributing factors. Helene grasped the complexity of government and community-based service delivery constraints and tailored her recommendation…
    Carolyn FeldtManager, Elder & Disability ServicesKenosha County Aging and Disability Resource Center
    Helene’s expertise and creativity have been invaluable to me.  She brilliantly helped me clarify my vision, define my strengths, and develop a brand that expresses who I am.  At the time I started working with Helene, I didn’t have a website or any marketing materials.  I now have a beautiful website and materials I’m proud to share.  Helene is a clear communicator and an expert in healthcare marketing.  She is encouraging, efficient, focused and organized.  I will continue working with Helene o…
    Dr. Kim Rockwell-EvansPsychotherapist and Practice DirectorOCD and Anxiety Specialists of Dallas
    Helene Sobin brings an amazing amount of marketing and marketing research expertise to any project or organization. With that talent comes new perspectives on how to plan, implement, and assess marketing strategies and tactics. For Helene, the bottom line is always data-driven decisions. She’s an expert at using proven research techniques to gather the type of information that will help any organization (or individual) target the correct audience with the appropriate and relevant message.
    John MielkeDirector of MarketingUniversity of Wisconsin – Parkside
    Our optometric practice was in dire need of a marketing face lift. We immediately liked Helene’s discerning and common sense approach. Helene was able to understand both the large and small picture, and uses her creative and logical talents to suggest plans to maximize our marketing efforts. Helene is thorough, consistent, upbeat and supportively honest. She concentrates on how best to represent your business while working closely with you to identify and address your needs. She encouraged us to…
    Dr. William and Cyndy Grady Harborside Eye CareKenosha, WI
    Helene came along in my business life just in time to save it.  I was a typical doctor who was too busy taking care of patients to take care of the business.   Helene helped me to assess my values and learn how to integrate them into the process of hiring staff, marketing and managing all the non-clinical aspects of my busy group practice.  Her good humor, astute observations and business savvy helped me develop business skills that now match my clinical skills.  I now feel confident and succes…
    Dr. Karen CassidayPresident, Anxiety and Depression Association of America, Managing Director and PsychologistThe Anxiety Treatment Center of Greater Chicago

About

Insightful Marketing Strategist  |  Engaging Business Consultant  |  Health Care Specialist

At Helene Sobin Consulting, we are passionate about helping you market your practice and improve your business processes to meet your personal goals. Physicians and therapists who work with us benefit from business strategies that impact their patient volume and bottom line. We love working with small, independent practitioners and developing the one-on-one relationships that enable us to understand each professional’s unique challenges.

Making a Difference

Helene’s commitment to help others began in college, where she earned a psychology degree from the University of Michigan. After a few years in corporate America, she realized a business degree was essential to learning practical leadership and management skills, and earned her MBA in marketing and healthcare from Northwestern University’s prestigious Kellogg Graduate School of Management.

With an engaging style and dynamic approach, Helene Sobin is able to ask the tough questions, deliver a fresh perspective, and have an impact on your practice. You can focus on what you do best – treating your patients – while we design and implement strategies to build your practice.

Specializing in Health Care

After working in the banking and higher education fields, Helene found her sweet spot supporting health care practitioners. She understands the unique complexities involved in insurance and privacy regulations, realizing that practitioners can no longer hang up a shingle and wait for the phone to ring to fill their schedules. She has shared her practice building expertise in presentations  at a variety of conferences, including the Anxiety and Depression Association of America (ADAA) and the Association for Behavioral and Cognitive Therapies (ABCT).

In a crowded and confusing marketplace, it takes creative solutions and a powerful on-line presence to cut through the competition and stand out. Many doctors and therapists were never trained to tend to the very things — marketing, planning, networking, and strategic planning – required to create the right kind of practice, with the right kind of patients. Over the last 20 years, Helene has stepped in to remedy those problems countless times; achieving success in practice building time and again.

Ongoing Relationships

Helene Sobin Consulting is often retained on an ongoing basis as an advisor, helping with everything from marketing tactics, to on-line reputation monitoring, to social media posts and day-to-day management challenges.

Our Team

Helene has cultivated a talented network of experts in graphic design, website development, copywriting, photography, and printing, who are called upon to participate in projects when appropriate. Together we are responsive to your unique circumstances and able to provide tailored, cost-effective solutions that will help you present your optimal practice.

Services

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As a busy healthcare provider, you probably don’t have the time or the resources to create a full-scale marketing or strategic plan.

That’s where we come in.

Under the expert leadership of healthcare marketing veteran Helene Sobin, we serve as diagnosticians. We immerse ourselves in your business to understand your needs and the unique value you represent.

Then, we develop a plan to help you achieve those goals by targeting those most likely to be benefit from your expertise.

That is, we attract new patients, keep current patients satisfied, and help you design the optimal practice to meet your goals and improve your bottom line.

Our Approach

Helene Sobin is known for her relationships with – and understanding of – physicians and therapists. Combining a personal and customized approach with abundant knowledge, she creates a plan that considers every marketing option and relies on proven metrics.

We meet with clients in-person or via Skype. What’s most important is making the personal connection, and taking the time to understand your business challenges. Great strategies won’t help your practice unless they are actually implemented. With one-on-one consulting, we not only help create the strategy, we implement the ideas, strategies and tactics that we recommend.

Menu of Services

 Practice Assessment

  • Clarify practice vision, goals, and priorities
  • Explore practice strengths and challenges
  • Define and enhance your brand and unique value
  • Conduct a competitive analysis to determine what sets you apart
  • Evaluate pricing strategies – insurance, fee for service, or concierge opportunities
  • Review current marketing materials and website
  • Assess potential business ventures
  • Review office productivity

Marketing Strategy Action Plan

  • Craft targeted, effective messages that will resonate with potential patients
  • Design branded marketing materials that reflect your strengths
  • Deliver messages using channels selected to target your ideal patient
  • Conduct website updates, alterations or overhaul
  • Manage your on-line reputation by telling your story consistently across platforms
  • Recommend optimal social media channels
  • Build and grow robust referral networks
  • Establish the capacity to track and monitor marketing efforts
  • Devise systems to thank and steward referral sources
  • Develop ‘target list’ of optimal patient referral sources
  • Create office policies that result in ideal patient experiences

Ongoing Business Advising and Marketing Support

Many clients retain us on an ongoing basis to implement marketing strategies and adapt tactics over time that continue to optimize your practice. We can function as your de-facto marketing department or advise on specific issues as they arise.

Call today for a complimentary 30-minute consultation: 262-496-8837.

Invest in yourself and your practice!

Testimonials

Helene’s expertise and creativity have been invaluable to me.  She brilliantly helped me clarify my vision, define my strengths, and develop a brand that expresses who I am.  At the time I started working with Helene, I didn’t have a website or any marketing materials.  I now have a beautiful website and materials I’m proud to share.  Helene is a clear communicator and an expert in healthcare marketing.  She is encouraging, efficient, focused and organized.  I will continue working with Helene on refining my strategies and enhancing what we have implemented so far. 

Dr. Kim Rockwell-EvansPsychotherapist and Practice DirectorOCD and Anxiety Specialists of Dallas

Helene came along in my business life just in time to save it.  I was a typical doctor who was too busy taking care of patients to take care of the business.   Helene helped me to assess my values and learn how to integrate them into the process of hiring staff, marketing and managing all the non-clinical aspects of my busy group practice.  Her good humor, astute observations and business savvy helped me develop business skills that now match my clinical skills.  I now feel confident and successful both as a clinician and as a business owner.  Helene ought to be required graduate training for any doctor who plans to build a private practice!

Dr. Karen CassidayPresident, Anxiety and Depression Association of America, Managing Director and PsychologistThe Anxiety Treatment Center of Greater Chicago

I was very lucky to meet Helene just at the opportune time in my career! She really helped me recognize my strengths and craft a personal vision. I was able to grow my practice almost overnight into a thriving full time private practice. Without Helene’s aid and feedback I think my approach would have been far less focused and meaningful, and she has saved me countless money and wasted time in the process. Helene is a pro in helping you figure out how to identify what you want, who you are, and then be able to articulate and demonstrate that in very tangible ways. After working with Helene I was able to quickly create a website that I am very proud of, one that new patients and professionals tell me stands out from other therapists’ websites.

Dr. Rebecca SachsLicensed Clinical PsychologistCBT Spectrum, New York, NY

My experience with Helene has been excellent. She is conscientious, organized, creative, and professional. Because she is a great listener and very quickly understood the nature of my business and the industry itself, her redevelopment of our image and website accurately expressed who we are as a company. She has been instrumental in communication with clients and staff to improve processes and plan growth. She has become a trusted advisor and friend!

Gary E. Schaffel, M.D.Forward Focus Concierge MedicineLake Forest, IL

Changing careers or revising your business are daunting life challenges.  You need someone to help interpret your vision, create a strategic marketing plan and offer skillful advice during this process.  Helene has helped me on this journey, has been a source of inspiration and has provided a wealth of business information.  If you are looking for a solutions partner, I highly recommend Helene Sobin!

Margot Andersen, MSW, RYT Creating ResilienceGlenview, IL

Helene illuminated our need to strengthen our brand and community identity and designed effective action steps we could begin taking immediately. Her thorough analysis was informed by multiple sources and her very personable style elicited valuable input from both internal and external stakeholders. She showed us existing gaps in our messaging and the contributing factors. Helene grasped the complexity of government and community-based service delivery constraints and tailored her recommendations accordingly. As a consultant, she was very responsive, accommodating, and her professional final report continues to guide our work almost two years later. I highly recommend her work!

Carolyn FeldtManager, Elder & Disability ServicesKenosha County Aging and Disability Resource Center

Our optometric practice was in dire need of a marketing face lift. We immediately liked Helene’s discerning and common sense approach. Helene was able to understand both the large and small picture, and uses her creative and logical talents to suggest plans to maximize our marketing efforts. Helene is thorough, consistent, upbeat and supportively honest. She concentrates on how best to represent your business while working closely with you to identify and address your needs. She encouraged us to stay true to “our voice” and core values. We have continued to call on her for ongoing marketing support.

Dr. William and Cyndy Grady Harborside Eye CareKenosha, WI

Helene Sobin brings an amazing amount of marketing and marketing research expertise to any project or organization. With that talent comes new perspectives on how to plan, implement, and assess marketing strategies and tactics. For Helene, the bottom line is always data-driven decisions. She’s an expert at using proven research techniques to gather the type of information that will help any organization (or individual) target the correct audience with the appropriate and relevant message.

John MielkeDirector of MarketingUniversity of Wisconsin – Parkside

We invited Helene to speak to a RAMAC marketing group in December and we were planning to skip the meeting in January, but Helene was such a hit that those in attendance asked that she come back in January and keep talking!! How’s that for audience feedback. Helene did an outstanding job of discussing marketing strategies that fit companies both large and small, as well as “How to market yourself”. I have recommended her to many other groups and companies.

Carol BarkowDirector of Community PartnershipsRacine Area Manufacturing and Commerce (RAMAC)

Contact

Interested in growing your practice?

  • Complete this form or call me at 262.496.8837 to schedule your complimentary 30-minute consultation. I would love to talk to you about your business challenges and how I can help you increase your referrals and improve your bottom line.
    Fill out my online form.

Helene Sobin Consulting

info@helenesobinconsulting.com
262.496.8837

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